How to Get the Bid: Only 3 Variables

     A friend came to me with a business problem and asked my advice.  He said he was competing with similar remodeling businesses and was not being as successful as he wanted to be in getting the jobs.

Here’s my advice:

Tell your customers that there are only three important variables in getting their jobs done:
     1. Fast,
     2. Good, and
     3. Inexpensive

Then tell them they can pick any two variables, but they can’t have all three.  Once they have selected the two variables they want then bid with those variables in mind. 

 

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